West Elm hotel chooses new site on Woodward; slated for 2020 completion

Posted on April 17, 2018

  • First announced for Midtown site in 2016
  • Construction expected to begin next year at a new site
  • The Roxbury Group has entered into an agreement as developer

Construction on the planned West Elm hotel in Detroit is expected to begin next year at a new site on Woodward Avenue and be complete by 2020.

The boutique hotel by the Brooklyn-based furniture brand is the latest to come into clearer view, following others scattered throughout the greater downtown area.

Detroit-based developer The Roxbury Group has entered into an agreement to develop the approximately 130-room hotel at Woodward and Eliot Street on the approximately 7-acre development site known as South of Mack Avenue, or SOMA, across from Whole Foods. David Di Rita, principal of Roxbury Group, said the hotel market in and around downtown “remains very underserved on various product types down the chain.”

“We are bullish on hospitality in Detroit,” he said. “We were really blown away when we met with their team at their Brooklyn headquarters. What’s fantastic about is that they put together a management group in West Elm with a phenomenal background and experience nationally.”


Continue reading full article on Crain’s Detroit Business or for leasing information on the SOMA project visit:




Photo: Hamilton Anderson Associates