Creating Amazing Resident Experiences Through the Renter Lifecycle

Posted on July 18, 2018

The point of sale doesn’t stop when the contract is signed and the customer drives off into the sunset. When the long-coveted prospect finally signs on the dotted line and moves in − after days, weeks, maybe months of courtship exhausting all of a property’s online marketing bling and data searches – the landlord-resident relationship is only beginning. With it, the renter lifecycle has just begun.

The new resident may appear to be satisfied, even after a few weeks of living in a new apartment, but there’s a lot of nurturing to be done. Real customer satisfaction is earned over time.

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