The point of sale doesn’t stop when the contract is signed and the customer drives off into the sunset. When the long-coveted prospect finally signs on the dotted line and moves in − after days, weeks, maybe months of courtship exhausting all of a property’s online marketing bling and data searches – the landlord-resident relationship is only beginning. With it, the renter lifecycle has just begun.
The new resident may appear to be satisfied, even after a few weeks of living in a new apartment, but there’s a lot of nurturing to be done. Real customer satisfaction is earned over time.
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